Health & Fitness App - 2025
PowHer
Mobile app offering self‑defence, fitness and martial‑arts inspired workouts and coaching for women, designed to build strength, confidence and safety.
The Challenge
To create an accessible mobile platform that empowers women through self‑defence training, fitness, and confidence building that offers workouts and coaching that can be done anywhere
The Solution
We developed PowHer as a fitness and self‑defence app designed for women. The app provides guided martial‑arts and combat‑fitness routines, personalised workout plans via an AI coach, and a flexible structure suitable for beginners to advanced users. We implemented intuitive UX, easy to follow instructions and accessibility for home or gym workouts. The solution aims to combine physical training, self‑defence readiness, and empowerment in a single seamless mobile experience.
Key Highlights
500 acquired users within first week of launch
Market Ready in just 1 month
AI personalised coaching and workout planning
"PowHer has given me strength and confidence to both train and defend myself. The workouts are adaptable to my level and lifestyle, empowering and effective."
- PowHer user